Frequently Asked Questions
Straight answers on how the pixel works, what data you get, and how compliance applies.
How it works
The identified pixel matches an anonymous unique identifier from a visitor's browser against additional data about that person to determine their identity. The pixel collects the identifier, then our Identity Graph appends personal details, workplace, job title, and contact information.
Compliance and data use
Yes. Data collected from visitors interacting with your website qualifies as first-party data. To stay compliant you should run a cookie consent widget, disclose data collection in your privacy policy, and provide an opt-out mechanism.