identified was founded by serial entrepreneur Jason Smolarek, who was tired of watching paid ad dollars disappear every time website visitors didn’t convert. After years of running marketing campaigns and helping businesses grow, Jason realized the real problem wasn’t the ads — it was the anonymity of web traffic. Thousands of visitors were clicking, browsing, and leaving without a trace, while the data behind them remained invisible.

Driven by the belief that businesses deserve to know who’s engaging with their brand, Jason built identified to bridge that gap. By transforming anonymous website traffic into real, verified identities, identified gives businesses the power to follow up, personalize outreach, and finally connect marketing spend to measurable ROI.

What started as a frustration turned into a mission — to help every marketer, agency, and business owner turn missed opportunities into meaningful relationships. identified exists to make sure no valuable visitor ever goes unnoticed again.