About
Transforming how businesses understand and engage with their website visitors.
Jason Smolarek
Founder, identified
Why we built identified
identified was founded by Jason Smolarek, a serial entrepreneur with more than 13 years in the short-term rental industry. Running a rental management company in Lake Geneva, Wisconsin, he watched thousands of visitors hit the booking site every month and leave without a trace.
Ad spend went up. Follow-up stayed impossible. Every other marketing tool assumed the visitor would fill out a form first.
So he built the tool he wanted: install a pixel, identify the actual person, send them a real follow-up. identified now serves e-commerce brands, agencies, B2B sales teams, and rental operators across the US.
Our values
What we stand for
The principles behind every decision we make.
Customer Success
We measure our success by the success of our customers.
Data Privacy
First-party data, US only, never shared. Compliance is a feature, not a footnote.
Innovation
We keep advancing identity resolution so match rates go up and your cost per lead goes down.
Quality
Verified emails and accurate records. Bad data is worse than no data.
50%
Anonymous US visitors identified
30%
B2B visitors identified
18
Native email integrations
10 min
To first results